Create/Manage a PPC Campaign

Essential Hospitality is currently looking for a Google Adwords expert to create and manage our campaigns. Someone with clear knowledge and experience setting up Google Adwords account, analysing search terms, developing primary keywords and ad audience targets, creating ads and ensuring optimization. Additionally, this role would require someone to carefully monitor the success of the campaign, making the necessary adjustments to maximize results, increase our Click-Thru-Rate, and improve the conversion rate. Key Responsibilities: -PPC Campaign Builds -Keyword Research -Manage traffic, customer acquisition and conversion through the channel -Advanced Tracking using Google Analytics and Conversion Tracking –Adwords Optimization and Management -Create and present reports covering analytics and campaign performance -Drafting Initial Effective Ad Text -Upgrading to Enhanced Campaigns -Landing Page Analysis and Optimization To be considered, we'd like for you to send a proposal based on our business and what the program / service costs (not including ad spend) would be for the first 30 days and following 60 days (i.e., what are the steps to get this program going). Our company website adress is bleow : [login to view URL]