Analyze causes of success in Indiegogo crowdfunding campaign: Moorus

The campaign to get money to make a mobile application, social network style, had much impact and obtained enough funds with more than 1200 contributors. [login to view URL] You have to analyze the real causes of success to get 1200 contributors. Who is the author, analyze how many followers he has on Facebook and twitter. Analyze how were the exact origins of the campaign (twitter, Facebook, reddit, other websites ...). As he presented the campaign and where ... also analyze what was the exact time of more activity in the campaign and analyze why. Analyze other reasons for the success of the campaign. I will start a crowdfunding campaign on Indiegogo for a social network chat. But I already did the application and I want to know the causes of their success. Many other campaigns failed.