Academic Writing

The assignment is based on one services industry sector of your choice, and you are required to critically analyse all aspects of the sector and its performance. You are required to analyse the following aspects Environmental scan of the sector, PESTLE, and Porters 5 forces analysis You must identify the structure of the sector including all stakeholders and players, the number and type of sector members, who and how do they operate. This includes governing bodies, stakeholders and all relevant members of the sector. Who are they, what do they do and why?. You will need to extensively search industry reports and materials You are required to write one Report (2000 words maximum – excluding references, executive summary, title page and figures and tables are not counted). You must have a good list of references showing where you have found your information and you must reference in text. It is important to cite all work and websites you have visited. You must use journal references and practical references and websites that support you firm. Do not use textbook references. Website, magazines and other such periodicals must be referenced. See the links to journals. Analysis of sector: perform an environmental scan with particular focus on services theory PESTLE, SWOT/TOWS, Porters Your report should comprise: An executive summary and introduction outlining your sector description The introduction should provide an overview of what the sector is and very clearly identify the sector market. The report should comprise of a logical, sequential and persuasive arguments, justified or supported by secondary sources and journal articles. The purpose of your audit is not to simply reword or describe the sector from the literature but to offer a thorough understanding of the operational and marketing issues and capabilities facing the sector. Overall, you are writing a business case on your sector. A body hat includes all the analysis of business, current marketing, and internal environments and customer/user/stakeholder analysis. You must specifically conduct and include an environmental scan, Porters 5 forces, PESTLE analysis, customer analysis, competitor analysis, and stakeholder analysis. Once you have completed all of the analytical sections, you must develop a set of important services related issues/gaps related to the way the sector is delivering the service. Recommendations and Conclusion. This includes the statement of issues you have found, the gaps in the internal capability and external market forces found and a discussion and summary of the main issues facing your sector in a competitive market place and the needs of the customers. These must be specific to services marketing.