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Gift Diary App Overview: Brand X is all about creating happiness and what is happier than a gift! This Gift Diary App helps her plan and keep track of all the wonderful gifts she gives to family, friends and of course, “selfie-gifts”. Once the diary is created she gets reminders and suggestions (option if data included on recipient) at the time increment she choses. At check out in store and online she just opens the mobile/web App on her smartphone (android and iphone capable), tablet and desktop and the unique product code (bar code is scanned in and the info gets stored in the app (if multiple gift purchases she can quickly move them to the appropriate spots in the diary (person/occasion). Special Features/Options: 1) Purchases made at Brand X can be directly loaded into the diary at check out and purchases made at other stores can be manually loaded/scanned into the diary. 2) Items purchased at Brand X will receive special gift packaging and free shipping if over $75 (address needs to be stored/saved in app for recipient to making shipping easier) 3) Option for suggestions from Brand X if certain information about recipient is completed (age, sex, past gifts, interests,...) similar to Gift Professor app. 4) If gift is shipped, delivery status provided to make sure your perfect gift makes it where it is suppose to go (model is Delivery Status App) 5) On her birthday (and potentially other appropriate holidays) Brand X sends her a monogrammed gift along with a $25 off $75 store purchase savings certificate to share the happiness. Questions: 1) Up to the individual to allow access to the information in the diary to allow suggestions and reminders without abusing the relationship. 2) Interaction/interface between diary and check out process both in store and online to ideally make easier at Brand X(i.e. the shipping option to saved addresses, the gift wrap,...) while for other purchases she could scan upc and info gets saved to appropriate place but no extras.