I have 15 years of sales and marketing experience. Everything from cold calling to launching major advertising campaigns, and everything in between.
I know sales front and back. When it comes to sales, even if you're just prospecting and appointment setting, I have yet to see a product or service that doesn't work within this basic process:
*Qualify
*Create Interest
*Show a Need
*Create Desire
*Create Urgency
*Trial Close
*Close