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I would like this rewritten so that it will be picked up by technical writers Thinaire Helps Brands and Retailers Deliver In-Store Digital Coupons > >> >>> > >> >>> Creates a Smarter Shopping Experience from Shelf to Phone to Checkout > >> >>> > >> >>> > >> >>> > >> >>> > >> >>> > >> >>> NEW YORK, June x, 2014 – Coupon clipping just got cleverer with > >> >>> digital coupons that can be delivered from the shopping aisle shelf to > >> >>> smart phones and instantly redeemed at the register. Thinaire, the > >> >>> leader in proximity solutions, today introduced Clever Coupons, a new > >> >>> digital coupon solution that lets brands and retailers deliver instant > >> >>> incentives to shoppers when and where they’re most inclined to accept > >> >>> offers. > >> >>> > >> >>> Thinaire is integrating Clever Coupons delivery into its > >> >>> cloud-based mobile marketing engagement platform, to satisfy the > >> >>> number one goal of today’s marketers and interact with shoppers > >> >>> directly at the point-of-sale. By offering digital coupons directly to > >> >>> shoppers at the point-of-sale, Thinaire’sClever Coupons offering aims > >> >>> to help brands and retailers boost redemption while better measuring > >> >>> the impact of mobile marketing initiatives. > >> >>> > >> >>> “It’s no longer enough to merely open your doors for > >> >>> business,” said Mark Goodstadt. “Today’s connected consumer wants to > >> >>> receive relevant offers when and where they choose to shop. Now, > >> >>> companies will be able to instantly recognize and reward shoppers > >> >>> simply for showing up in-store.” > >> >>> > >> >>> Thinaire has been working with its channel, technology and > >> >>> execution partners, such as NewsCorp’s NewsAmerica, You Tech, Premium > >> >>> Retail Services, Smartrac, NXP and others, ensuring broad deployment, > >> >>> top quality hardware and expert installation. The commitment to > >> >>> seamless, secure deployment for all phones*, across all platforms is a > >> >>> priority for Thinaire. > >> >>> > >> >>> > >> >>> > >> >>> Recently, Thinaire and its client, Unilever, won a 2014 Contactless > >> >>> Mobile Award, for the Best Marketing Program. Thinaire was recognized > >> >>> for its proximity work on Good Humor’s Share the Love summertime > >> >>> campaign deploying NFC-enabled media in Out-of-Home, Event and Retail. > >> >>> > >> >>> > >> >>> > >> >>> About Thinaire > >> >>> > >> >>> Thinaire connects companies to consumers via their most personal > >> >>> mobile devices – smartphones and tablets -- using radio frequency > >> >>> (RF)-enabled media, places and products (inclusive of NFC, > >> >>> Bluetooth®Smart, etc). Thinaire’s Mobile Engagement Management > >> >>> Platform supports brands’ and retailers’ efforts to enhance customer > >> >>> relationships and improve shopping experiences via moment- of-interest > >> >>> mobile engagement and value exchange. Thinaire further opens new > >> >>> revenue streams by enabling point-of-advertising mCommerce as well as > >> >>> supporting the creation of new mobile engagement networks for > >> >>> distribution of digital media including on-demand video, music, games, > >> >>> mobile apps and other sponsored or pay-per-use content. For more > >> >>> information about Thinaire, visit www.thinaire.net. > >> >>> > >> >>> > >> >>> > >> >>> * Thinaire NFC deployments include SMS and QR code functionality to > >> >>> ensure seamless delivery across all platforms, mobile devices and > >> >>> operating systems.