Hello
I am working as a PPC Expert for Several Small and Medium Businesses all around the globe.
Regarding the job: I have checked your job details and i am confident that i can handle your project very efficiently. You should select me because, I have a good knowledge of search engine marketing and ppc.I have worked on all the aspects of PPC campaigns, i.e creating landing pages, keywords research, Ads creation, campaign management etc.
I stay online between 8am-12am GMT+5:30(IST). So i can easily communicate during this time slot.
Creating, optimizing and successfully running a campaign is often more challenging than it sounds. Issues often arise with keywords being inactive, disapproved ads or keywords, high CPCs, limited ad exposure, targeting issues, keyword structuring and much more in addition to maintaining the account.
I have handled more than 200 campaigns in my career span of 8 years. I handled some brand new projects and worked on putting some poorly managed campaigns on right track. My motive while running any kind of ppc campaign is to get best ROI for the client by designing proper ads, landing pages and using relevant keywords. I keep myself updated with all the recent updates in the world of PPC to give my clients best results. Recently Google launched remarketing and dynamic ads feature and I used both of them to provide quality results to my customers in last few months.
While monitoring the campaign, I regularly check the performance of all the keywords and pause any underperforming keywords and advertisements. I perform A/B split testing regularly for ads and landing pages if required. Test different cpc bids to find the best suitable combination. Add more keywords and advertisements to get best possible outcome. I generate reports twice a week which shows proper performance of our campaign.
During monitoring I will create reports twice a week showing the performance of all the campaigns/keywords. I will generate different reports for keywords and advertisements to get better idea of our campaign performance. Reports will be in excel format. I will provide a weekly performance analysis report and changes required in the campaign.
Here is the strategy which i will follow. I am sharing that in points to make it easy to understand. All these steps will be performed one by one.
1) Industry research - identifying your niche and the advertising potential in your niche.
2) Website analysis - thorough and detailed analysis of your products or services to create the most effective strategy for your campaign.
3) Target market - target market analysis to build out relevant and highly targeted keyword lists and ad texts.
4) Keyword research - thorough keyword research to get you highly targeted traffic and to maximize conversions.
5) Creating enticing ad texts - creating ad texts and variations, tweaking and testing them to maximize traffic, conversions and overall ROI.
6) Campaign structuring - campaign, ad group and keyword structuring to ensure success right from the start.
7) Bid management - assigning appropriate CPC bids so that you never pay more than necessary.
8) Weeding out irrelevant traffic to your website to attract only highly targeted visitors.
9) Increasing CTR and reducing your overall avg. CPCs significantly.
10) Campaign monitoring and maintenance to ensure continued campaign success and optimal performance.
11) Conversion tracking assistance
12) Campaign advice, suggestions and feedback
Reporting is an essential part of any PPC exercise. Reporting is done using professional or customized templates depending upon the customer choice.
Regards
Chetan
