Hi there,
I have managed quite a qualitative focus group discussion during my professional. I've managed quite a number of focus group discussions for government-related institutes including CPF, SkillsFuture, IMDA, SP Power, SAFRA, Health promotion Board, Singhealth, NUS Healthcare group. and major brands like BMW, Jaguar, Danone, Club Rainbow, Amazon, Kaplan, MDIS & PSB, Innisfree.
The background of some of the discussion includes
- User testing(content and usability)
- Content satisfaction for website & social media,
- facilities & Service satisfaction,
- Brand Relation to educate advertising direction
- Brand comparison/Brand impression
I am also skilled in recruiting the participants to take part in the discussion. I've recruited students, working adults, 21 - 59 and seniors above the age of and 60s
I am also skilled in producing high-quality post discussion reports.
I am also qualified to create insightful quantitative surveys.
I used to work very closely with survey companies like Nielsen and BlackBox Research &VMLY&R, Kantar, Cruger Haus SG Pte Ltd.
I was the lead in running local Businesses.