Write a Report

produce a fully referenced “Industry Briefing Paper” for the Marketing Director of a fictitious company The paper needs to be written in 3rd person and provide the Marketing Director with the following: 1) an up-to-date picture of the academic literature and practitioner insights in your chosen topic area (see below for full details) and 2) provide recommendations regarding the future use of your chosen communication tool Your review of academic literature and should draw upon at least eight academic journal articles. It should be fully referenced in Harvard style and should aim to provide a critical overview of research which has been carried out in the area. In addition, your briefing paper should include examples in the form of at least two case studies and comments from practitioners sourced from either trade journals or industry blogs and discussion boards or academic textbooks. maximum of 2000 words (excluding references and appendices). Chosen topic: Sponsorship Fictitious company: Fresh Fruit Soda is a new brand of soft drink targeted at drinkers who enjoy the taste of fizzy drinks but want a low sugar alternative. The range includes apple, orange and cranberry versions and the marketing objective is to penetrate the market, establishing it as a top 5 brand within two years.