An Agric Park project in Africa (Nigeria) that makes use of the 'megacommunity' concept of involving organisations from all sectors of the society: public, private, civil society etc. The major aim of the project is to bridge gaps in the local agric sector and create an enabling environment where the local populace would be encouraged to return to the farm. It hopes to create a vibrant ecosystem of agricultural activities. It is therefore important that the identity is simple, catchy and memorable.