3.4 Factor Analysis
3.4.1 Factor Analysis for Attitude to Luxury Watch
Table 3 is KMO and Bartlett's Test for Q5, Kaiser-Meyer-Olkin Measure of Sampling Adequacy is 0.678, which is bigger than 0.6, indicating factor analysis is qualified to be done here. The P-value of Bartlett's Test of Sphericity is less than 0.01, indicating that we can do factor analysis at next step.