SEO Specialist (Experienced, Long-Term)

Improve your skills alongside an experienced Search Engine Optimization (SEO) manager by implementing and deploying SEO strategies. We're looking for in-house SEO specialists to join our growing company. A solid understanding of search engine optimization and some SEO experience is a must, but eagerness to learn and grow will be equally important. Salary range for this position is based on experience, with a maximum of $4.50 per hour for 30-40 hours per week. This is a long-term position. The successful candidate will have strong analytic capabilities with specific knowledge of SEO/SEM and online marketing analytics. The SEO Specialist is expected to produce weekly, monthly, and quarterly reporting for their respective channels; assigned analytic projects; and produce independent analysis to help search engine strategy execution. Duties and Responsibilities: • Conduct thorough keyword research reports • Use online tools to optimize, analyze, track efforts and adjust accordingly • Implement off-page Local SEO strategy • Write and edit copywriting for SEO • Make on-site SEO recommendations (some familiarity with HTML code necessary) • Work with the link building team to increase and effectively circulate authority • Execute SEO technical analysis and evaluations • Define and measure SEO metrics & key performance indicators • Research and resolve possible HTML code, content, (internal and external) link architecture and navigation issues • Monitor, measure, and track search metrics, including trend analysis • Perform detailed program reporting, analyzing trends and developing ‘actionable’ insights for the search programs on a weekly/monthly basis • Ability to write web copy on tight deadlines Required Aptitudes: • Maintain a high-level understanding of SEO, online marketing, conversion analysis and e-commerce best practices and keep abreast of recent developments and emerging strategies. • Understand the business implications of SEO decisions and work to improve clients' profitability. Education and Experience: • University educated • Minimum two to three years with SEO/experience search optimization projects, including concrete examples of large scale production work and execution • Ability to work on multiple projects simultaneously in a fast paced environment • Proficient with Google tools, especially Google Analytics and Google Adwords Keyword Tool • Excellent computer and Internet skills. • Self-motivated, detail oriented and able to prioritize daily work efficiently • Superior understanding of organic SEO techniques and search engine market best practices/guidelines. • Optimization experience in competitive online categories (preference given to printing and small business industries) • Superior understanding of organic SEO techniques and search engine market best practices/guidelines • Website information architecture and layout design experience • HTML & CSS experience considered is desirable Pluses: • Complex link building experience is an asset • Front-end web development (HTML/CSS and Javascript) experience • Excellent proficiency in MS Word, Excel Please reply with your resume, cover letter, and experience. Thanks for your consideration. We look forward to hearing from you.