As a Master's graduate in Dress & Textile Histories, as well as having worked closely with Paul Smith, a household name in the fashion industry, I believe this gives me an additional and unique skillset for this role. I have a keen interest in fashion, from design to branding, and know the inner workings of a fashion house, having worked in an archival role for over a year. I am well-versed in using both TikTok and YouTube - having my own platform, and channel respectively. As a fashion and arts writer, I believe I understand trend forecasting extremely well, and have experience in brand storytelling, as I have previously worked as the social media and marketing supervisor for an ethical, Fairtrade gift and clothing store.