Looking for an innovative graphic designer to help create a flyer and infomercial that will serve as advertisement tools. The aim is to attract and engage men and women between 18 and 50 and also veterans hence, a modern and professional design style is needed. The flyer is meant for advertising free webinars on Price Action Trading Concepts I need 1. 4 templates on photoshop (.psd file is a part of the delivery) 2. 2 video infomercials (Adobe After Effect Only. Raw file needs to be a part of the delivery). This should be a combination of dynamic and static content Key Requirements: - Strong understanding of current graphic design trends. - Experience in creating impactful designs aimed at young adults. - Ability to translate messages into attractive, crisp visuals. Ideal cand...
We are excited to announce a logo design contest for ElectroSwap, a pioneering decentralized exchange (DEX) built on the Electroneum EVM Smart Chain. As we undergo a significant rebranding to enhance our visual identity, we invite talented designers to contribute to our journey by creating a fresh and impactful logo. ElectroSwap is a dynamic platform offering secure, fast, and innovative trading solutions. Our mission is to empower users with user-friendly, cutting-edge technology integrated with the Electroneum blockchain’s unique capabilities. IMPORTANT: Please review the attached images. The logo design must go well with the screenshot, which is our new UI. The current logo is attached for reference. Theme: The logo should embody the essence o...
I have a file that I got a local artist to create. I use the software corel draw, they use photoshop. I'm needing an .eps file created so I can print off the 4 color seperations that make up this design. Please let me know something soon as I have to have this order completed tomorrow 5/2/24.
I'm seeking a skilled graphic designer to create a striking and playful logo for my barber shop, Magz Cutz. I envision a design that effectively utilizes a black and white color scheme. - The desired style is bold and playful, incorporating elements that resonate with the barber industry, while also reflecting the unique identity of Magz Cutz. - Strong experience with branding, particularly in creating logos for similar businesses, would be highly beneficial. - The chosen freelancer needs to be able to interpret the character and vision of the barber shop and translate it into a logo that can easily grab attention. Creativity, alongside a keen understanding of modern graphic design trends, is essential to successfully complete this project. Applicants should be able to...
I urgently need a freelancer experienced in graphics and ad creation. You'll be tasked with converting billboard PSD file into static display ads.
I need a point of sale screenshot created as a mockup. Your task is to create a point of sale screenshot mockup that showcases a typical transaction. This is a straightforward task and I don't have any specific requirements regarding the elements you should include. Just make sure the screenshot looks realistic and professional. Please note that: - I did not speci...Proficiency with graphic design tools and software. - Strong understanding of user experience and interface design principles. PLEASE NOTE: This project will be used for homepage as main image. I attached three screenshot of a point of sale i need to mockup them on mobile phone image , ipad and point of sale touch screen. i also i have attached sample of result, background should be white and need PSD file to b...
Looking for a versatile graphic designer who can below simple tasks: - Need a certificate ( Including PNR and PSD files) - Need TWO seal logos ( One for members and other for Certificate) - Marketing Material - Two Banners, One leaf - The purpose of this design work could range from branding and identity, marketing and advertising to informative and instructional aspects. Therefore, experience in these areas will be a plus as well. ONLY LOWEST COST WILL CONSIDER, I HAVE CERTIFICATE AND SEAL REFERENCE IMAGES.
...unique and eye-catching logo for our travel accessories brand "Neon Novo" to be launched in E-commerce store. We need a logo that represents our brand identity and sets us apart from the competition. The logo should be versatile enough to be used on our website, social media profiles, business cards, and other marketing materials. Skills Required: Graphic Design, Logo Design, Adobe Illustrator, Adobe Photoshop, Creative Thinking What You Need to Submit: Please submit your logo design in vector format (AI/PSD) as well as high-resolution PNG and JPEG formats. Also provide Black and white copy of the same. Additional Information: • We prefer modern and minimalist designs, but we're open to creative interpretations. ...
I already have the artwork created i just need it exported to Vector, PDF, EPS format for a client....I'm looking to hire a freelancer to create virtual proof of a sublimated jersey, specifically designs I have created already... The file format I'm looking for is vector, PDF or EPS. The digital designs will be used for online catalogs, physical appareal and print advertisements. I am looking for a freelancer who has experience creating digital art and is able to recreate the exact designs I'm looking for. If you think you have the experience and skills necessary, please get in touch and let me know why you are the perfect fit for the job. I look forward to hearing from you soon. ****I NEED THIS DONE ASAP****
Per our discussion, here's the official project details. Order of Priority 1. ➡️ Retractable Banner (33 x 81) (length x Height) 2. ➡️ Business Cards (3.5 X 2) (Length x height) 3. ➡️ Rack Card (4x9) (Length x height) 4. ➡️ Table Cloth Design • 6' L x 29" W x 30" H • Preferred File Type for Better Quality Product: AI, EPS, PSD, PDF • Template provided for reference 5. ➡️ Skeleton Poster, unsure of the size. Will confirm, maybe (36x48) 6. ➡️ Post Card (4x6) 7. ➡️ Thank you Card (4x6)
I'm an architect and construction professional looking for a talented designer to create a modern logo and website design for my business. In addition, I need a portfolio design to showcase my projects. Key Deliverables: - Modern Logo Design - Modern Website Design (no development required, just design) - Portfolio Design Specific Requirements: - Logo and website design must be modern in style. - I will specify the color scheme to be used. - The designs need to be delivered in PSD, PNG/JPEG, and PDF formats. Ideal Skills and Experience: - Proven experience in modern logo design - Strong portfolio of modern website designs - Ability to create a visually appealing portfolio layout - Excellent communication skills to understand and execute on the spe...
I'm in need of a uniquely designed Combination logo for Bag Products and packaging product. As I didn't specify a color scheme, I'm open to creative inputs in that area. Similar Gucci or wildcaraft or skybag. Maximum 2 colors. Custom Artistic font preferred. Please do not use icons from google image . please try to create it OWN. Brand name "wintcart" Ideal candidates for this project should have: - Extensive experience in graphic design - A creative and innovative approach work. To be delivered: and JPG, fonts, psd and all assets. and white color format. Please DM if you need clarification. I look forward to receiving your innovative ideas and engaging designs.
I need a skilled designer to convert my existing packaging design, currently in PSD format, into a layered AI file for printing, with an embossed effect applied to the graphical elements of the design. There are 6 files in total. I have attached 2 examples of the design part of the packaging for reference. Desired Freelancer Skills: - Proficiency in AI design with experience in layering and embossing effects - Prior experience in packaging design conversion Application Requirements: - Please provide samples of past work, preferably related to packaging design and conversion. By only embossing the graphical elements, I'm hoping to achieve a subtle, sophisticated impact that truly makes my packaging stand out. I look forward to reviewing your past works. The finished files s...
I am seeking a skilled graphic designer who can recreate the checklists, cheat sheets, and infographics found on a in .eps and .ai vector formats. This will include about 50 selected items. Just text and layout. No challenging graphics recreation. Your work will involve: - Helping me finalize the selection of items based on a few that I have already identified. - Feasibly reproducing the exact designs in .eps and .ai vector formats. I’d like the ability to customise the colors easily after delivery. Ideal candidates should have proficiency in creating vector graphics, a keen eye for detail in replication work, and be ready to collaborate on the selection process. It’s critical that the created vectors are near exact replicas of the existing designs
I'm hoping to find a talented designer capable of creating a vibrant, yet aesthetically pleasing logo for my brand that targets young adults and youths. This project requires a logo that combines the strength of text and the beauty of icons or symbols. We need a logo for our company name: 'Team Narrative'. The company will create apps for young adults/adolescents. The games will be heavily story based games and used only for mobile games. The games are all based on themes of improving their lives- especially their mental well being through gaming. Key Requirements: - The logo must exude energy and appeal to the youth market. - The design should be a mix of elements -- both text and icon/symbol-based. - Preference will be given to those with ...
...following specifications: - 300 dpi resolution: The template needs to be adjusted to a high-resolution, 300 dpi, for professional quality output. - CMYK Color Mode: The current color scheme needs to be transformed into CMYK colors for printing purposes. - Font Style Change: The current font style should be replaced with a new design to enhance the template's visual appeal. I need this task done in a PSD format for easy integration into my existing design project. As there's no strict deadline, I am looking for precision and quality. Ideal Skills & Experience: - Proficiency in graphic design and Adobe Photoshop - Experience with print design and CMYK color conversions - Understanding of typography and font styles in design - Attention to detail and ability to adh...
I'm looking for a unique and attractive package design for my product, Back Flow Cones. The design should primarily focus on enhancing shelf appeal. The final design should be in PSD format. We have the content that we will be including. The packaging is mylar bags, with a front and a back. We need someone to produce final files for the front and back of the packaging, mostly based on the content and imaging we provide, but we would also need someone who has a keen eye, creative, and a proven track record for producing designs that resulted in a product with high sales. References are necessary, as we will be contacting previous clients so that we are confident in our choice of designer. Ideal candidates will have experience in package design, particularly for unique p...
NO IA Allowed and NEVER email or contact us on the fencing website, email or social media pages, you will automatically be disqualified!!! Needs to be fitting the theme, vibrant and memorable! Currebt Text "Unlock Your Children Potential with Epee Fencing at CE Comeur Luxembourg" Foster Discipline and Strength Enhance Coordination and Mental Agility Celebrate a Vibrant Legacy ...theme, vibrant and memorable! Currebt Text "Unlock Your Children Potential with Epee Fencing at CE Comeur Luxembourg" Foster Discipline and Strength Enhance Coordination and Mental Agility Celebrate a Vibrant Legacy and supportive Community Join us to cultivate skills and confidence in a supportive and enriching environment. [Club's Website and Email]" Needs to be in vector for...
I want to create an .ai or .eps from a png image file. There are 2 images and the second one is very similiar to the first. The logo can be left our of the design.
I require the attached logo to be redrawn in a high image quality. I need two versions black on white and white on black. I need the two versions saved in AI, EPS, High RES PDF, High RES JPG and PNG
I need 2 logos. 1st: "ATRIUM Group". Icon + text on the right. It should have an "A" embedded in the icon. An icon that reflects the atrium/forum ideea. 2nd: "Sisteme-Securitate" (=security systems). "SS" and "Sisteme-Securitate" under. It should be "SS"(but not schutzstaffel) with an opened and closed door. Somet...Icon + text on the right. It should have an "A" embedded in the icon. An icon that reflects the atrium/forum ideea. 2nd: "Sisteme-Securitate" (=security systems). "SS" and "Sisteme-Securitate" under. It should be "SS"(but not schutzstaffel) with an opened and closed door. Something to reflect the security systems in the logo. I've attached a visual sketch fo...
I am seeking a proficient designer who can convert a PNG logo into SVG and PSD formats, and also skillfully resize it. Retaining the current aspect ratio is essential, but the logo needs to be decreased in size. Ideal skills and experience: • Proficiency in SVG and PSD • Solid understanding of logo resizing without distorting the quality • Attention to detail and accuracy.
I need the attached PSD files revised. They need to be 5x6 photos 5 (height) 7 (width) I need the attached PSD file edited for this years seniors. I need the final files in 10 hours, if you cannot complete the task by then, don't submit. Please remove SPOTLIGHT So it just says SENIOR 2024 photos will remain the same I need this for all (9) seniors Addison Nemeth Abby Heim Alexandra Stefan Cassidy Eblin Chelsea Houghton Katherine Gilroy Lindsey Rice Madelynn McNeil Sammi Bohl Each player has two images, one photo in a RED jersey, and one in a white jersey
...ESSENTIAL YOU READ BELOW FIRST: Submissions that consist of prefabricated designs, AI-generated Designs, and mockups without specifically addressing the requirements of this competition will significantly reduce the chances of winning. 1- First Phase: PLEASE UPLOAD 1 Logo Design + 1 Drawings and drafts of the logo. The concept phase, so to speak. Feel free to show us pencil drawings. And tell us what you thought about the logo. => 2 FILES IN ONE ENTRY! NO INDIVIDUAL ENTRIES PLEASE. ALL TOGETHER PLEASE **Each proposal must include: Logo (SHOW US YOUR CONCEPT, DRAWINGS AND PLANNING) We will not accept pre-made Logos and cheap Templates ** 2- Second Phase: If we like the style we will let you know so you can work on the rest (See Point "SHORT OVERV...
We are reaching out to commission a logo design for our basketball team, Phoenix, based in Villers-La-Ville, Belgium. We are excited to convey the essence of our team and city through a captivating visual representation. Here are the key requirements for the logo design: - Primary Element: Phoenix Bird: The main visual of the logo should prominently feature a Phoenix bird, symbolizing resilience, rebirth, and strength. - Basketball Reference: Incorporate a basketball element into the logo design, either through the depiction of a basketball or by including the word "basketball." - City Reference: Villers-La-Ville: Integrate a subtle reference to the city's iconic landmark, the ruins of Villers Abbey, in the background of the logo. This co...
i have image i need to be in vector and add simple update i have psd file and image to help you Some notes: • Make his hair black, with grey hairs mixed in (both the hair on his head and the scruff of the beard) • It should be "Devo Does Dallas" (not Devos, as I had in the original) • Use a style for the text close to the attached, if possible. • Every color in the image needs to be a solid color. • Use a maximum of 5 colors, including white. (Also need a version that's just black & white once the final image is set.) • Prefer the overall look of the original in the job description. More sexy than cartoonish. Two cheerleaders are fine, but they should be more buxom than the original. The AI didn't do a good job with the "...
...according to the original layout). This cover will not feature a photo of the author or her biography. The design must be formatted to meet Amazon KDP requirements, including space for a barcode. Deliverables: The final design must be provided in a ready-to-upload format for Amazon KDP, including the back cover and spine if applicable. Provide the source files in Adobe Illustrator (.ai), Photoshop (.psd), or a compatible format, ensuring the files are editable. Criteria for Winning: Effectiveness adapting the existing design to a new theme Compliance with the color scheme and content placement that reflects the healthcare industry Professionalism and cleanliness of the final design Quick turnaround time, as speed of delivery will be a significant factor in the evaluation Sub...
I'm seeking a talented graphic designer to create a classic, traditional style logo for my brand, "Option 1." The brand trades in tennis products, so incorporating sports elements in the design will be highly appreciated. *Requirements* - Professional experience in logo design - Proficiency in Adobe Illustrator - A strong portfolio including classic/traditional style logos - An understanding of tennis and sports products branding *Project deliveries* - Original logo files in vector format (.ai, .eps) - Logo in transparent PNG, JPEG formats - Color variations, as well as a black and white version - Logo in different sizes Although the preselected style is traditional, I urge you to think outside the box. Your creativity and ...
please recreate this artwork in eps format and ai format .
...seeking a talented and imaginative designer to craft a one-of-a-kind logo for my business, Oviz. Oviz is dedicated to curating exquisite home and garden decor items alongside offering captivating oil paintings to elevate living spaces. About Oviz: Oviz represents elegance, creativity, and sophistication in the realm of home decor and fine art. Our products are meticulously crafted to infuse beauty and charm into every household, transforming spaces into expressions of individual style and taste. Design Brief: Company Name: Oviz Focus: Home and garden decor, oil paintings Main Element: The letter "O" should be prominent and creatively integrated into the design. Style: We're looking for a unique, artistic, and memorable logo that reflects our commitment to...
I would like a logo designed to be used for an ice hockey jersey. The logo should have an image of a falcon. My thoughts are to have “Blair Oaks” or “BLAIR OAKS” spelled out above the logo and “Falcons” or “FALCONS” below the logo but that's not mandatory. But it does need to have “Blair Oaks” or “BLAIR OAKS” somewhere in the logo. The logo should be green and white (optional silver if you want to include a third color) for use on a white jersey (so the outer edges of the logo can't be white). I'll attach a screen shot of the actual Blair Oaks High School logo for reference. However, I'm hoping for a more detailed/complex falcon image. This ...
LOGO/SIGN – HOTEL IVANKO "HOTEL IVANKO" is a project name for a hotel/motel. SPECIFICATIONS: The ‘HOTEL IVANKO’ logo/sign must be ORIGINAL/UNIQUE, classy/elegant, colourful (clean/clear colours – see description), and include wording/text (HOTEL IVANKO) and a picture/image/graphic (see description for further information). Designs must be submitted on plain white background. * WORDING/TEXT/FONT: HOTEL IVANKO – easy-to-read text/font, classy/elegant feel, bold/thick clear text, easy to see/read from a distance. If using upper/lower case text, please use capital letters for the first letter of each word. "HOTEL IVANKO" is the only wording to be included in this design. * GRAPHIC/IMAGE/PICTURE: Preference is for an image to b...
NO 3D LOGO RENDERS. NO AI GENERATED LOGOS. Hi! We are looking to design a logo for business that supports people with disabilities. The logo needs to look professional, have inclusive design and incorporate the following elements: 1) 240424 Logo Example for (DO NOT CREATE A 3D RENDER OR AN AI IMAGE, THIS IS JUST FOR REFERENCE OF THE IDEA) 2) We want to incorporate a Big Heart made out of smaller hearts (be creative with this) sustained by a pair of hands (inclusive design here please) 3) You can either put the name of the business inside the big heart or at the right (your choice, whatever looks better) 3) We are aiming to create something that looks more professional while also having inclusive design at its core, do not use a pre vectorized image of a hear...
...feature rates for 10 vehicles on the dealership's lot, identified by VIN and odometer reading. We require the rate sheet to be editable, as it will serve as a template for multiple dealerships, allowing us to customize the information for each location. The design should incorporate the dealership's logo and color scheme, which will be provided to the designer. The rate sheet will be used as a leave-behind for customers, so it should be visually appealing and professional. Deliverables: Editable PSD or AI file for the rate sheet template. High-resolution PDF version suitable for printing. Additional Information: Examples of rate sheets and branding materials will be provided to the selected designer for reference. The designer should have experience creating br...
Hello! I have reviewed your complete description for LOGO and Flyer Design I would love to design it for you and surely reach out your expectations. I have 4+ years of experience in LOGO DESIGNS and Related GRAPHICS for Marketing Please have a look on my profile portfolio: https://www.freelancer.com/u/Nomi794 - I deliver all sources and raw files for print (AI,EPS,JPG,PDF,PNG,TIFF). - You will have all the copyrights once the design is finalized. Regards, Nouman.
I'm in need of a professional designer who can create a minimalist/powerful logo for my 3x3 Basketball team, Bulle 3x3. The logo should be simple, clean and distinctive, reflecting the team's spirit and our competitive edge. Key Requirements: - **Color Scheme**: The logo should primarily consist of red, black, and white as these are our team colors. - **Style**: The style of the logo should be minimalistic, avoiding intricate designs and details. It should encapsulate our team's essence in a simple yet powerful way. -**Elements**: The name "Bulle 3x3" CAN but does not HAVE to be on the logo. The logo should include a very simplified bull's head on it. Ideal Skills and Experience: - Proven experience in designing ...
I'm seeking a logo design for our construction company's safety program. We use the slogan "Safety 360°". -Design will read "SAFETY 360°" -We're a global company, incorporating a globe with the latitude and longitude lines would be preferred. -Arrows circling the globe to project 360° -Our company logo included underneath the design Attached: -Our company logo .eps and .png (Perini Management Services, Inc.) -An example of a globe with latitude and longitude lines. -A few inspirational designs of "SAFETY 360°"
I'm in need of a creative and efficient designer to help shape the PSD templates for my upcoming events website. Key components needed: - Logo design and color scheme - Homepage design that's visually appealing and user friendly. - Events page where users can view and discover events - Event subscription form for users to receive notifications of new events. - Assist with U recommendations for existing dashboard. In terms of timing, I desire this project to be completed as soon as possible. Ideal candidates should have: - Experienced designer able to provide suggestions both from UX and UI point of view Your expertise will be pivotal in creating an outstanding eventing experience that is conducive to sales, so I look forward to your proposals!
Hello, We are presently seeking a script capable of accepting multiple pre-existing .psd files (Batch ordering is not required.) and storing them efficiently. Additionally, the script should allow for the transmission of PNG images to the backend via an API. Ultimately, we anticipate using smart objects as replacements and then receiving the output as JPEG images. For a clearer grasp of our requirements, I recommend referring to the functionalities showcased on
I require the services of an experienced professional to assist me with adding expanded polystyrene (EPS) to concrete slabs. - Requirement: I am interested in freelancers who can provide detailed project proposals as part of their application. I need an abaqus Model of a RC slab with numerical analysisi to compare to experimental analysis which i will be carrying out and will be proiving all the data needed and compare them to normal RC slabs. ALL the data is needed in a 15,000 report
Hi Bestsolz, I noticed your profile and would like to offer you my project. We can discuss any details over chat. 13 PSD
Hello! We are a startup looking to extend our visual identity across multiple platforms. We require a creative and experienced graphic designer who can work with our existing logo and brand identity, which we will provide, to develop a comprehensive suite of marketing essentials. This project is perfect for someone who enjoys creating cohesive and visually appealing materials that reflect a brand’s identity. Requirements: - Logo Redesign: Refresh our current logo to resolve issues with pixelation and enhance overall quality. - Video Call Backgrounds: Design custom backgrounds for video calls that reflect our corporate identity. - Word Templates and Project Proposals: Create templates for documents and proposals that are user-friendly and visually aligned with o...
...Architecture Document 4- Milestones, Timeline & Budget Breakdown **PLATFORM DETAILS** Framework: React, Node, Express, React Native Frontend: React (website), Node + Express (APIs on server), React Native (mobile apps on iOS & Android), Bootstrap (making UI web responsive) Backend: Node.js (latest version), Express, MySQL Deployment: Simple to checkout code on server with git and restart servers. Other: PSD to HTML, responsive theme, pixel perfect layout Payment: Braintree (ApplePay, GooglePay) & PayPal Notifications: Onsite (web), Push (app), emails using AWS (transmail) email automation, Zendesk and MailerLite Log-in: Site, Google & Facebook Domain name: Ionos (SSL) **THIRD PARTY APPS** -Contabo or AWS server -AWS email -Braintree -PayPal -AWS email automatio...
I need a .PSD template that's optimized for image content, where every aspect of the layout can be modified. Key Requirements: - The template must be designed such that it's most suitable for images. Visual appeal and ease of use for images is a priority. - Every aspect of the layout should be fully customizable. This includes but is not limited to the placement of elements on the page, the size of different sections, and the overall structure of the design. - The template should be designed for a 1 page setup. - Although the focus is on images, other content types like text and videos should still be able to be added with ease. Ideal Skills and Experience: - Proficiency in Adobe Photoshop to create a high-quality .PSD file. - Experience in designing templates t...
I need a logo designed for my new restaurant. I'm looking for a modern, minimalist style. The logo will be used in both digital and print formats so the design files need to be suitable for these purposes. Please make the 2 forks into a Knife and a Fork. Fonts used are "The youngest Serif" and "Montserrat Classic" but feel free to use something similar if it looks better. Key Requirements: - Design a modern and minimalist logo for a restaurant. - Provide the logo in .SVG, .EPS, .AI, and .PNG formats. - Ensure the logo is suitable for both digital and print use. Ideal Skills and Experience: - Proven experience in designing modern and minimalist logos. - Proficiency in Adobe Illustrator and other relevant design softwar...
Hello everyone. I need a mockup design for a new invented card game. (Please check first the attached files and read this job description before sending me design suggestions. I don't need a new logo, I need a design of the playing cards for the card game) The card game is called: PLUS MINUS 13 The “Plus Minus 13” logo file attached should be printed with your design on the backside of all playing cards. The color and shades in the logo provided are just an example and must be adjusted by you. Short explanation of the game: In the card game Plus Minus 13, the aim of the game is to have as few points as possible. This means: cards with a high number of points are bad and low cards such as minus numbers are good. This can also be shown graphically w...
Hi, i need 3 slides (carousel ) and some banners (5-10). Website is about security services, you will be given images and information you need to. Also in the end, i will need all psd files, in case i need to modify them on my own
...bid! I am really eager to work on your project and confident as well that can deliver your desired logo. I believe in ORIGINAL and QUALITY work at reasonable rates. I am highly motivated and professional so can deliver you the work timely. *Don’t forget to Claim your Complementary Free Gift LOGO Graphics PORTFOLIO: SERVICES you will get for CUSTOM LOGO: Multiple INITIAL logo concepts. REVISIONS for selected one. Deliverable Format (Web & Print): JPG, GIF, PNG, PSD, EPS, PDF, AI etc. with used font file, color chart and icon set Technology: VECTOR (adobe illustrator)
I am looking for a talented professional who can convert my existing 6-10 page PSD design into a fully functional WordPress website. Key Responsibilities: - Utilize my PSD design to create a visually appealing, user-friendly WordPress site. - Integrate a contact form into the website. - Ensure website content blocks and images are easily editable for the end user. Ideal Candidate: An experienced developer with a strong background in PSD to WordPress conversions, and expertise in creating editable content blocks and integrating contact forms. Proficiency in modern WordPress and web development standards is key.